STET and Reviving a Club with a Logo
STET: The Editors' Network is an academic club at Brigham Young University. Before my friend invited me to be in the STET club presidency, I had never even heard of STET. The club barely existed. So we decided that we wanted to become a more prominent club.
From my marketing experience at Future House Publishing, I learned the importance of establishing and promoting a brand. So we discussed and brainstormed different logos, and the one to the right, the one I designed, is the one we went with. We made sure to put it in as many places as possible—our flyers, our profile pictures, our email signature, and a poster that we put up outside the door to all of our events. Since we started using the logo and promoting our brand, we've gotten more and more attention and now have nearly a hundred club members.
Latter-day Saint Insights and Rebranding
During my time at Latter-day Saint Insights, our publication rebranded our name from Mormon Insights to Latter-day Saint Insights. Another designer had already created the new logo before I became a member of the staff. However, from my experience in marketing and from my knowledge of copyright, I saw two major issues with the new logo: