STET and Reviving a Club with a Logo

STET: The Editors' Network is an academic club at Brigham Young University. Before my friend invited me to be in the STET club presidency, I had never even heard of STET. The club barely existed. So we decided that we wanted to become a more prominent club. 

​From my marketing experience at Future House Publishing, I learned the importance of establishing and promoting a brand. So we discussed and brainstormed different logos, and the one to the right, the one I designed, is the one we went with. We made sure to put it in as many places as possible—our flyers, our profile pictures, our email signature, and a poster that we put up outside the door to all of our events. Since we started using the logo and promoting our brand, we've gotten more and more attention and now have nearly a hundred club members. 

Latter-day Saint Insights and Rebranding

During my time at Latter-day Saint Insights, our publication rebranded our name from Mormon Insights to Latter-day Saint Insights. Another designer had already created the new logo before I became a member of the staff. However, from my experience in marketing and from my knowledge of copyright, I saw two major issues with the new logo:
  1. It was too different from our original logo. When rebranding, it's important for your audience to still recognize your brand. The icon on the Mormon Insights logo is recognizable and didn't need to change. 
  2. The typeface for "Insights" was not in the public domain. Because our publication is nonprofit, we didn't have enough funds to pay the artist, so we could legally use that font. 
After I realized these two things, I talked to the editor-in-chief and the design team lead. We decided it would be best to redesign the new logo. The logo I designed ended up being the one we used. On the right you can see the original Mormon Insights logo, the Latter-day Saint Insights logo we didn't use, and the Latter-day Saint Insights logo I designed. You can also see the logo I designed on our website, www.latterdaysaintinsights.org. Click here to learn more about another change we had to make with the Latter-day Saint Insights logo in our designs.